Inside Salesperson - Heavy Equipment Dealership Job at Cisco Equipment Rentals LLC, Odessa, TX

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  • Cisco Equipment Rentals LLC
  • Odessa, TX

Job Description

Cisco Equipment Rentals is seeking a dynamic and driven Inside Salesperson to support our dealership's sales efforts by generating leads, nurturing customer relationships, and supporting the field sales team. As an Inside Salesperson, you will play a vital role in increasing revenue through proactive prospecting, managing inbound inquiries, and ensuring outstanding customer service.

The ideal candidate is self-motivated, tech-savvy, and comfortable with phone-based and digital communications. A passion for construction equipment and a customer-focused mindset are essential.

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Key Responsibilities

Lead Generation & Prospecting

  • Develop leads through UCC data mining, social media groups, contractor associations, and Facebook Marketplace.
  • Generate weekly prospect lists targeting specific equipment models, industries, and financial timing strategies.
  • Create and manage marketing content including product walkarounds, demo videos, and social posts to drive customer engagement.

Inbound Lead Management

  • Respond to all inbound JCB and dealership leads within 1 hour when possible.
  • Follow a structured 3-2-1 lead follow-up cadence using phone, email, and text.
  • Maintain accurate lead status and notes in Salesforce or CRM system.

Customer Retention

  • Proactively follow up with customers based on contract expiration dates, machine hours, and service intervals.
  • Offer trade evaluations to customers with machines in for service.
  • Build and maintain relationships with existing clients to encourage repeat business.

Sales Team & Front-of-House Support

  • Maintain showroom and front lot equipment displays for optimal customer visibility and readiness.
  • Greet and assist walk-in customers with product information and demonstrations.
  • Support field sales representatives by hosting customers at the dealership and aiding in deal preparation.

Sales Administration

  • Assist with quote creation and finance option discussions.
  • Track KPIs including call volume, response time, lead conversion rate, and online engagement.
  • Request and manage online reviews to improve dealership reputation and visibility.

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Qualifications

Education:

High school diploma or equivalent required; associate's or bachelor's degree in business, marketing, or a related field preferred.

Experience:

  • 1–3 years in sales, marketing, or customer service—preferably in a construction equipment, industrial, or dealership setting.
  • Experience with CRM systems and sales follow-up processes.

Technical Knowledge:

  • Familiarity with construction equipment and basic machine specs preferred.
  • Comfortable using social media platforms for business (Facebook, TikTok, YouTube).

Skills:

  • Strong communication, interpersonal, and customer service skills.
  • Self-starter with a proactive mindset and high attention to detail.
  • Creative in lead generation strategies and content creation.

Licenses & Certifications:

  • Valid driver's license preferred for occasional field work or deliveries.

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Physical Requirements

  • Ability to walk the lot and reposition equipment as needed.
  • Capable of standing for extended periods when assisting customers.
  • Willingness to work evenings or weekends for event coverage or lead response.

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What We Offer

  • Competitive base pay plus commission structure.
  • Comprehensive benefits package, including health, dental, vision, and retirement plans.
  • Training and onboarding through JCB Inside Sales course and continuous development support.
  • Opportunity to join a fast-paced, results-oriented team with strong growth potential.

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Join Our Team

At Cisco Equipment Rentals, we are committed to providing unmatched service and support to our customers. If you thrive in a sales-driven environment and are passionate about construction equipment and building lasting customer relationships, we encourage you to apply.

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Job Tags

Base plus commission, Contract work, For contractors, Casual work, Weekend work, Afternoon shift,

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