Bureau Chief of Tourism and Promotions Job at City of Lancaster, Pennsylvania, Lancaster, PA

THBqSHhSUVBCNEp6aUM1bC9Jck9pd3N0TUE9PQ==
  • City of Lancaster, Pennsylvania
  • Lancaster, PA

Job Description

To apply: Job Opportunities | City of Lancaster

Primary Functions and Job Details

Reporting to the Director of Neighborhood Engagement, the Bureau Chief of Tourism and Promotions is responsible for the strategic planning, development, implementation and evaluation of tourism and promotions initiatives in accordance with city policies and best practices. Work plan involves planning and coordinating tourist attractions to market the City of Lancaster, PA in conjunction with the Tourism Master Plan. The position requires implementation of marketing programs designed to increase the economic impact for the City of Lancaster. It involves developing, promotions, organizing and coordinating events and activities in support of efforts. This position requires a high-level interaction and collaboration with local, county, and state government and destination marketing organizations to market the region.

Examples Of Essential Duties

  • Implement a ten-year tourism strategic plan for the city, coordinating with other local and regional organizations and programs, neighboring counties, and the State Office of Tourism.
  • Coordinates programs and activities with other tourism organizations and associations such as Discovery Lancaster, Lancaster City Alliance, and PA Restaurant and Lodging Association and other Destination Marketing Organizations, (DMO.
  • Identify and maintain strategic internal partnerships to include Department of Public Works, Community Planning and Economic Development, Public Safety, and the City’s Communications Team on brand development and strategic communications planning.
  • Direct the Lancaster Office of Promotions Advisory Board and serves as liaison to private industry, government agencies and other organizations on tourism matters; provide local businesses with information of marketing opportunities.
  • Develop and implement an annual tourism marketing plan for the city with measurable goals and objectives and specific strategies related to target markets, communication tactics, positioning and branding. The marketing plan should include a budget and annual evaluation of the success of the plan (ROI, changes in visitor spending and volume, website inquiries, revenue generation for example.)
  • Prepare and administer bureau budget, track expenditures and prepare annual and monthly report of activities. Work closely with the City of Lancaster Advancement Team to develop funding opportunities related to tourism initiatives
  • Direct the Welcome Center and Lancaster Office of Promotions staff, including training, evaluating, and recruiting staff. Identify and facilitate staff development opportunities to ensure awareness of current trends.
  • Facilitate creation of special events designed to attract visitors; maintain contact with area attractions and tourist/visitor services. Trouble shoot operational logistic to ensure seamless coordination with internal and external stakeholders.

Education, Training and Experience

  • Bachelor’s degree in Event Management, Hospitality Management, Marketing, Communications, or a related field, or equivalent education and experience.
  • Industry Experience: 6+ years of industry experience, with a minimum of 3 years focused on travel.
  • Proven success in managing special event programs and leading teams.

Licenses and Certificates

  • Possession of a valid Pennsylvania State Driver’s License.

Knowledge, Skills and Abilities

  • Destination Marketing: Extensive experience in destination marketing, preferably with a leadership role in a destination marketing organization (DMO). Strong understanding of B2C and B2B marketing principles.
  • Government Relations: Active understanding of government relations best practices and public servant responsibilities.
  • Data Driven Decision Making: Forward thinking with a mindset for data driven decision making and problem solving.
  • Project Management: Experience with project management methodologies and best practices.
  • Independence and Collaboration: Works well independently while seeking expert perspectives for informed decisions.
  • Relationship Building: Strong ability to build and foster relationships independently.
  • Communication Skills: Excellent communication skills, including internal and external presentations.
  • Leadership: Prior experience leading a team with progressive responsibilities.
  • Organizational Skills: Well organized with the ability to prioritize workload and meet deadlines.
  • Clear Communication: Able to communicate clearly and concisely, verbally and in writing and perform under tight deadlines.
  • Work Ethic: Dependable with a strong work ethic.
  • Technical Aptitude: Strong aptitude for technical software products and experience with website CMS management.
  • Demonstrates behaviors that support the city’s Core Values of Quality, Respect, Integrity, and Teamwork

Environmental Conditions

  • Indoors, Environmentally Controlled.

Safety Equipment Used or Needed

  • None

Job Tags

Local area,

Similar Jobs

The Grove CLT

Weekend Manager Job at The Grove CLT

Weekend Manager The Grove CLT Charlotte, NC Weekends are where the magic happens and we need someone to lead the charge . At The Grove CLT , were a private club built for families but designed for adults: live music, epic parties, out-of-the-box events, and...

EasyLinx

Slot Machine Technician - Casino & Gaming Job at EasyLinx

 ...Location: Based in Coral Springs, FL Travel Required: 40%, including domestic and international travel Full-time | Flexible Hours About Us We are a fast-growing IT company specializing in innovative management software solutions for casinos, gaming rooms... 

Advanced Bifurcation Systems Inc.

Quality Engineer, Senior Quality Engineer Job at Advanced Bifurcation Systems Inc.

 ...Position Summary Reporting to the Senior Manager or Director of Quality, the Quality Engineer will have responsibility of ensuring that processes and products consistently meet established quality standards. While ensuring compliance to internal quality system and applicable... 

Larson Maddox

Corporate & Commercial Counsel at Public Bitcoin Mining / Digital Infrastructure Company Job at Larson Maddox

 ...We are currently partnered with a Public Bitcoin Mining / Digital Infrastructure company looking to hire a midlevel Commercial & Corporate...  ...related industry Ideal candidate has 3-5 years of relevant experience Data Center experience is a major plus Genuine interest... 

Med Source Consultants

Pediatrician - 3816 Job at Med Source Consultants

 ...Pediatrician 3816 Pediatrician Join a Dynamic, Physician-Led Practice * If you arelooking to join a collaborative, dynamic, physician-led practice environment where you can learn, grow, and excel in providing integrated, multidisciplinary, patient centered care...