Role: Social Media Strategist
Duration: 12 Months
Location: Dallas, TX 75202
Top 5 Skills:
1. Strong social media writing skills with ability to craft both engaging and sensitive messaging.
2. Experience in PR or crisis communications with a focus on brand reputation.
3. Proven ability to develop clear processes and communication plans independently.
4. Collaborative mindset with experience working across internal teams and external agencies.
5. Strategic thinker with a deep understanding of social media trends and audience engagement.
What You’ll Do:
- Develop and document streamlined processes that guide how we engage with our social communities, ensuring smooth collaboration across teams including PR, Customer Care, and our external agency of Community Managers.
- Work closely with our Social Media Manager to align engagement strategies and set clear guidelines that empower our Community Management team to respond confidently and consistently.
- Lead crisis communications planning with a social media lens—helping the team anticipate reputational risks, monitor the pulse online, and coordinate reactive messaging when needed.
- Serve as the go-to liaison across internal and external teams, orchestrating efforts during both everyday engagement and high-pressure situations.
- Keep a finger on the pulse of social trends, audience sentiment, and key metrics to inform ongoing improvements to processes and communication approaches.
What You Bring:
- A knack for writing compelling, clear, and relatable social media content—whether it’s day-to-day engagement or sensitive crisis messaging.
- Experience or strong familiarity with PR or crisis communications, especially knowing how to adjust messages for different audiences with empathy and impact.
- The ability to work independently: building processes and communication plans from scratch that keep everyone aligned and moving forward.
- A collaborative spirit who enjoys working across teams and agencies, making sure everyone knows their role and how to contribute.
- A social media mindset: you understand the fast pace, the nuances of various platforms, and how to use that knowledge to protect and promote the brand.
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