Search Engine Marketing Manager Job at ICON International, Inc., Fairfield County, CT

THBMR3hoOElCNGQzaUNsdDhJTEppUWttTVE9PQ==
  • ICON International, Inc.
  • Fairfield County, CT

Job Description

Search Engine Marketing Manager

Company Overview

Founded in 1986, ICON International provides clients with financial solutions built around the concept of corporate barter. We help businesses leverage their underperforming assets by trading those goods for high-value professional products/services. It's a complex and dynamic field, driven by strategy, integrity and creativity.

Position Description

The Search Engine Marketing Manager is a critical position within the Digital Media Team. This candidate will be tasked with the development, implementation, optimization of paid search campaigns with the goal of efficiently meeting client KPI’s. The SEM Manager will be able to develop creative solutions, working alongside other digital teams such as paid social, programmatic and analytics.

Responsibilities

  • Oversee the strategy, development and execution of SEM campaigns in media platforms, not limited to Google Ads and Microsoft Ads, with a variety of KPI goals (online sales, foot traffic, site visits, lead form submissions, etc.)
  • Scale and grow SEM search campaigns in Google and Bing to meet client expectations and exceed performance goals
  • Lead new testing and growth initiatives in areas like campaign expansions, ad copy testing, landing page testing, audience targeting testing etc.
  • Work with the Media and Account Management team to gain an understanding of campaign specific goals, build targeting and executional recommendations.
  • Track, measure and analyze performance of paid search campaigns
  • Serve as an SEM expert, platform partner and trend-spotter to bring first-to-market search and digital media opportunities that align with business objectives.
  • Establish and maintain relationships with media and industry partners.
  • Present to clients on campaign results, insights, recommended optimizations and path forward for improvement.

Skills and Qualifications

  • Bachelor's degree required
  • A minimum of 5 years of experience managing SEM campaigns
  • Demonstrated ability to develop and execute marketing strategies.
  • Excellent interpersonal and communication skills
  • Strong verbal and written communication skills
  • Analytical with a comfort in dealing with numbers and reporting
  • Proficient in Microsoft Office Systems, specifically in Excel
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Must have the legal right to work in the United States

Additional Information

This position is based in ICON’s corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we’ve built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We’ve developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture: Recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County

Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, and 401(k) with match.

Apply now and become an integral part of a Company that’s reshaping the landscape of Corporate Finance and Barter.

Job Tags

Similar Jobs

Get It - Healthcare

RN Triage Nurse - Remote Job at Get It - Healthcare

Are you a skilled Registered Nurse with experience in both pediatric and adult care? If you thrive in a fast-paced, dynamic environment...  ...off. Key Responsibilities: Provide high-quality telephone triage health advice to patients and caregivers. Work in a fast-paced... 

Insight Global

User Experience Researcher Job at Insight Global

 ...Position: Research Designer Duration: 6-month contract Location: Dearborn, Michigan Pay Rate: $30-35/hr Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on... 

Leeds Professional Resources

Project Manager Job at Leeds Professional Resources

 ...Job Title: Commercial Construction Project Manager Location: Charleston, South Carolina Company Overview: We are a leading construction...  ...will have at least 3 years of construction leadership experience, demonstrating a deep understanding of project management... 

Elsdon Group

Construction Superintendent Job at Elsdon Group

 ...Responsibilities: Manage daily on-site operations, ensuring progress aligns with project schedules Coordinate and supervise subcontractors, trades, and vendors Enforce site safety, cleanliness, and compliance with OSHA standards Conduct site meetings and... 

RedefineU

Videographer Job at RedefineU

 ...provide customized solutions that fit each brand's voice and style. Role Description This is for a part time/full time videographer located in Charlotte, NC. The Videographer will be responsible for video production, camera operation, lighting, shooting video,...