Job Description

Leading Education company is adding a Marketing, Social Media Specialist to our team. This is an IN OFFICE, temp-hire opportunity in Irvine. We are looking for someone who can start ASAP.

To be successful in this role, the individual will need to have a deep knowledge of design, digital and print marketing, photography and website management. The individual will have a passion for working closely with communications, social media and event planning and staying abreast of new trends, developments, and opportunities in the industry, and be a strategic thinker. The individual will lead marketing efforts in partnership with the communications managers, while overseeing the social media under the direction of the Director of alumni engagement while supporting shared Services and must have an outgoing personality as in-person networking. programming and event coverage is required They will act as the voice of the alumni networks and manage social media posting and reporting, both internally and externally

• Manages and tracks all alumni communications, social media, and marketing ,efforts, including pertinent analytics and open rates specifically as it relates alumni engagement platform. Such as, but not limited to, open rates, click rates, bounces, and opt-outs.

• Monitors, reports, and relays analytics and community feedback to relevant internal stakeholders - defines and reports on KPIs as it pertains to communication, social media, and marketing.

• Attends alumni and partner activities to build community and boost alumni engagement and online presence. Directly support fundraising efforts and event coverage at all campuses.

• Research marketing trends and inform on changes that are relevant to the Alumni Department's communication and marketing activities.

• In partnership with Compliance and Shared Services will align West Coast University and American Career College marketing efforts with brand such as, but not limited to creation of newsletters, targeted emails, lead generating appeals, and job recruitment emails.

• Supports alumni team with digital platforms and channels, including but not limited to the promotion of events, academic programs and university campaigns platforms, website upkeep, and targeted email blasts.

• Works collaboratively with central marketing and compliance to ensure to ensure content meets university standards and guidelines (look, style, tone, quality, etc.).

• Directly supports alumni survey efforts under the direction of the Director of Alumni Relations and Initiatives.

• Supports Internal Communication and Marketing Departments on university-wide initiative, including national campaigns.

• Tracking and management via CRM databases/platforms, including, but not limited to, Raiser's Edge, Salesforce, and Workfront.

• Will build, maintain, and manage a relationship matrix of seventy-five alumni.

• Support alumni team in fundraising efforts, event coverage nationally.

• Manages alumni section on alumni platform and website for by providing lead generating and engaging content.

• Must have experience managing Social Media accounts on Linked IN, Facebook, Instagram and TikTok
  

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county , to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions.

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